Established in 1971, Danish furniture brand Innovation Living is renowned for its Scandinavian-inspired sofa beds, boasting modern design and innovative technology.

Embracing the Nordic lifestyle of cherishing everyday moments and enjoying time at home, Innovation Living focuses on conveying a curated image that captures the essence of real-life scenarios. Rather than presenting perfectly curated images, the brand showcases scenes of everyday life, such as someone transitioning from lounging on the sofa to fetching food from the kitchen, with slippers, cushions, and throws strewn about—a true reflection of home life.

In particular, designs featuring gray tones with clearly defined horizontal and vertical lines offer a slightly urban aesthetic, seamlessly complemented by toned-down blue hues painted on the walls and set against simple-toned accessories like lighting fixtures. This deliberate choice in set design allows for a natural integration of fabrics and colors, creating a cohesive visual narrative.