GUUD SUPERMARKET

Guud.com is an online platform for the furniture brand Casamia. To strengthen the brand's presence online, alongside its offline focus, Guud.com launched as a new slogan and a concept called "Gudd Supermarket".

The concept was inspired by traditional supermarkets from the 1980s and 1990s in Korea, incorporating details like old magazines and vintage vending machines. Alluding to products sold by Casa Mia, items such as water, milk, and snacks were recreated. For example, wafer crackers were turned into mattresses, and salt and pepper shakers were represented by similarly named furniture pieces, adding fun and intuitive elements to the event design.