To celebrate the 5th-anniversary milestone in April, the founder and I brainstormed ways to express gratitude to our crew members for their dedicated participation. We decided to create a meaningful gift by crafting a large leather piece, subsequently transforming it into numbered smaller pieces. Following this, we engraved our logo onto each piece, fashioning them into keychains.
The photograph captured during the 5th-anniversary celebration served as a primary inspiration for the year-end party poster.
Below the main image of the poster, all addresses of the starting points in Seoul are indicated. The aim is to showcase the extent of our running routes throughout the city and to reflect on the five years of our unique running culture.
SRC, the 5th year
2019
Photography by Jiff Yoo
Poster Design, photo editing with framing by Soyeon Kim
Ideation by Soyeon Kim, Seungwoo Yoo
The key color used in all the posters was orange. A vibrant green neon color was incorporated to create a strong contrast with the orange, aiming to infuse both analogue and digital vibes into the design. Acrylic paint texture was applied to the background to achieve this blend.
The 5th-anniversary poster was crafted with a different approach. As it was designed for a surprise gift session, we wanted to convey the concept of a 'gift' in the design. We envisioned the round circle of the main logo as a ribbon, unfolding into more ribbon-like elements at the top of the poster. The details at the bottom were also given a wavy pattern for consistency.
