To celebrate the launch of Nike React by 5, Nike Seoul collaborated with five running crews in Seoul. Shoes were customized, incorporating the stories of each running crew. An event was held where participants could join challenges to acquire custom shoes or various goods.

The slogan of SRC SEOUL is 'No Rules.' It focuses on fully enjoying running without any set rules. Inspired by the crew running through the asphalt in the city, we captured the color of the asphalt's centerline, which is also the crew's orange color, in the swoosh, expressing urban running.

Like the changing asphalt over time, these running shoes become special through one's unique running, adding more meaning to it.

Poster designed individually for Year-End Party (2019)
Poster used within the crew. Featuring the impactful slogan,
it is designed to align with the customized shoe concept.
It showcases an asphalt background, emphasizing the crew's color, 'orange,' in line with the slogan.