SRC 10th Anniversary

April, 2024
Project Director Seungwoo Yoo
Concept, Graphic Design Soyeon Kim

To celebrate SRC's 10th anniversary, I participated in the planning, concept development, and graphic design stages, following my involvement in the 5th anniversary.

For runners, a pair of running shoes is an essential item. Inspired by the product code tags attached to each pair, we created invitations. In light of the significance of the 10th anniversary, we printed tags and affixed them to insoles with the Social logo, creating high-quality invitations to invite neighboring crew members.

Wanting to extend this uniqueness to the event itself, we initially planned to use modified shoe tags as part of the shoebox design. However, during our research, we came across various references and decided to use receipts, which can be utilized in different ways, as the event timetable. To emphasize the 10th anniversary, I applied silhouettes of ten runners to the barcode, completing the receipt poster design. This design was further enhanced by producing staff-only T-shirts.

The actual posters were meticulously cut with pinking shears to elevate the authenticity of the receipts. Additionally, by printing the design on actual receipts, we created an interactive experience where attendees could attach them to the 10th-anniversary wall.

The fact that the crew was able to reach the 10-year milestone is undoubtedly attributed to the efforts of past, present, and future crew members. Within this context, the integration of running, as an exercise, into the branding is a fascinating development.